Blackbaud OmniPoint Explainer Video Script & Video

I wrote this script while working at RocketWheel Productions. The script and video were finalized and delivered to the client in June, 2016.

Every constituent in your database, every attendee at your annual gala, every casual constituent for your cause has the potential to be so much more.

Like Marc here.

Marc could be your next monthly constituent, major giver, or chairman of the board, if you just had a solution that helped you know him as a person, customize his communications, and understand what resonates with him. 

Designed for nonprofits with built-in best practices from for-profit companies, OmniPoint Enterprise Marketing Suite is an integrated set of really, reeeally smart marketing tools.

And not just any really smart marketing tools, but the exact tools needed to tackle the unique challenges faced by marketers at non-profit organizations today.

Challenges like data quality assurance and data integration across multiple channels…

…campaign segmentation…

…message personalization and timely marketing automation…

…and visual insight into campaign performance.

With this single, comprehensive solution, you can significantly strengthen your marketing efforts. Because OmniPoint brings together data from across your organization, you can see your constituents as people, not pieces.

Suddenly, Marc is more than just another name in your housefile.

He’s a constituent who’s given annually on “Giving Tuesday” for the last three years.

He’s a fundraiser who ran a marathon to raise money for your cause.

He’s a passionate supporter who prefers to get personalized updates from you over email, not snail mail. 

OmniPoint gives you a more complete picture of who Marc is, so you can create and send customized messages that matter to him, when and how he wants to receive them.

Because when you know Marc on a “first-name basis” instead of a [FirstName] basis, you’ll bring in more dollars and support for your cause. Know more about your marketing campaigns. Know your constituents better. Know how to boost your results. With OmniPoint.

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