I was out at the mall today trying to get a head start on my Christmas shopping. Now, before I say another word, I must admit that I LOVE Christmas. As a child, I used to play Christmas music in July because I was so anxious for it to arrive. I had to get myself in the mood for Christmas because back then, there were no “Christmas in July” sales and the like. We, as a culture, got through one holiday at a time. Shocking, but true.
Now, you can spot trees, tinsel and the usual suspects practically after Labor Day and it’s a full-on assault as soon as Halloween is over. The reason Christmas is pushed on us earlier and earlier each year comes down to one thing: money. Retailers need to extend the shopping season for as long as possible, especially during these challenging economic times. I don’t blame them. They are businesses doing what they need to do for their bottom line. I get that.
However, it does make me nostalgic for my childhood and how the anticipation for Christmas built and became official the day after Thanksgiving. With this in mind, there is one retailer out there who is keeping a pledge to not start hyping Christmas until after Thanksgiving. This retailer is Nordstrom. Here’s a sign that is adorning their stores nationwide:
Apparently, this has been a long-standing policy but I guess I haven’t been in Nordstrom this close to Thanksgiving before. I applaud them for this and I’d love to shop there more often, but funds are a bit tighter this year. Nevertheless, I think Nordstrom’s stance can serve as a good reminder for us all to slow down, not race through our lives and wish it away. The present moment is all we have and we need to embrace it. I’m speaking as much to myself as I am to you when I say this.
There is nothing wrong with being an early, organized shopper, getting your Christmas tree up Thanksgiving weekend, or beginning to watch your collection of Christmas-themed DVDs. I am one of these people and I plan on staying that way. I will do all of these things and enjoy them immensely. I just want to take time out to be mindful and thankful first before visions of sugarplums start dancing in my head.